The Story Behind the Logo

I'm excited to be linking up with Art with Jenny K. today.  She posed a great question...
What's the story behind your logo?  


I love learning more about teacher-authors on TpT and I'm nuts about graphic design, so I'm even more excited to read others' stories about their logos.  I wish that I had a super cool story about the design of my logo to share, but alas, it's just a classic tale of trial and error.

It began with the decision to name my TpT store Brain Waves Instruction.  I had a few other ideas like Flourish Files and Teacher's Pet, but I finally settled on Brain Waves Instruction because I liked the idea of my resources activating brains in other teachers' classrooms.

Next, I tried to design a logo that looked like some actual brain waves.  It looked like this.

I liked it, but I didn't love it.  So, I tried these guys...


None of them worked.

That's when I paired it WAY back and created a single, simple wave.



Since creating the logo, I've had fun changing the wave colors to coordinate with different products and seasons - like an orange logo on a Halloween resource.


Like I said wrote, the logo design process was truly just trial and error.  A year after I created it, I'm still happy with it.  Maybe the moral here is that simpler is better.

Off to read about all the other TpT logo inceptions!


5 comments:

  1. I like your logo! It's simple but very to the point, and kind of "scholarly"!

    karen

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  2. There is a lot to be said for the uncluttered, simple approach. It is perfect for your blog. Happy New year!

    Diane

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  3. I, too, like the simple logo. Goes along with the KISS concept - Keep It Successfully Simple!

    ReplyDelete
  4. I love the simple, clean look to your logo. It has definitely stood out to me compared to others. It's fun to see the progression. - Lisa

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  5. I also had a very busy logo for a while and have recently redesigned it to be much more simple. Can't go wrong! Looks great!

    ReplyDelete

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